Universality. Pay-per-click advertising allows you to spread information about any kind of goods or services.

Efficiency. Only those users who are interested in buying these products or services will see these ads.

Accuracy. By reflecting various nuances in the text of the ad and adding minus-words, you can exclude uninterested visitors.

Payment for the result. Only visits of the website of potential buyers who have expressed interest in the service or product are paid.

Flexibility. It is possible at any time to edit the ad, stop irrelevant categories, change click price rate, make changes to the semantic kernel.

Informativity. Search engines offer users the most informative statistics tools. Using the data obtained, it is possible to make the required strategic changes on time.

Coverage. The ability to display advertising to a certain range of users, within 1 km, up to the entire globe.